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PROJECT 02 / COMMERCE CONSULTING
ANALYZED · PLANNEDLeo in Art
Technical analysis and a roadmap connecting brand, theme architecture, product presentation, SEO, marketplaces, and digital operations for a Shopify home-textile store.
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- Sector
- Home textiles and decoration · Shopify
- Delivery
- 2026
- Role
- Analysis · Consulting · Roadmap
FROM COMPLEXITY TO PRIORITY
Make the gap between a ready-made theme and the brand ambition visible.
The work reviewed the existing Shopify structure, mobile experience, product-information quality, and sales or communication channels to frame which improvements mattered, why, and in what order.
CURRENT STORE / REAL SCREENS
The product experience, as it exists today.
The analysis covered the current collection structure, product presentation, and shopping experience.
AREAS ANALYZED
- 01Online Store 2.0 theme and Liquid architecture
- 02Mobile and desktop visual consistency
- 03Product-information standards and variant presentation
- 04Collection filters and cross-selling
- 05SEO, broken links, redirects, and ALT text
- 06Shopify, Trendyol, and WhatsApp operating model
- 07Inventory quality control
- 08Seasonal and campaign surfaces
PROPOSED DIRECTION
- Express the brand through strong product photography and clear category navigation
- Standardize dimensions, material, care, delivery, and package information
- Simplify mobile product discovery and related-product flows
- Coordinate technical maintenance, marketplaces, and communication inside a sustainable operating model
TECHNOLOGY REVIEWED
- Shopify Online Store 2.0
- Liquid
- JSON templates
- HTML
- CSS
- JavaScript
- Theme sections and snippets